This is from One Step Ahead, which makes pretty good stuff for the little ones.
Looks like it has a gyroscope in it to keep them from tipping it over.
Very good marketing team behind this ad. The kid is in the car, probably with a ton of Cheerio's and Goldfish. If he was Christoper they'd be all over the place by now.
We have that car seat too. If you do and you haven't had to take the cover off yet, be glad. I had to READ THE DIRECTIONS to get the cover off. Seriously, it is a car seat, I shouldn't need directions to take it apart!